A perfect cake could never be perfect without the all the ingredients working together in exactly the right way to make the creation come out just the way it’s supposed to.

Tianna Christiansen


Founder Tianna Calcagno is extensively versed in marketing. After graduating in 2006, she immediately took the industry by storm, working in the music and production companies. As one of the first pioneers to use social media in marketing, Tianna recognized what people would be responding to—and was right. As social media has evolved, Tianna has evolved with it.

Haley McCauley

Wordsmith, organizer, and unflappable project manager. Haley, a Jackson, Tennessee native, didn’t have to travel far to find her place in the industry in Nashville. After kicking off her PR career amidst country music superstars, including Miranda Lambert, George Strait, and Martina McBride, Haley decided to try her hand at the corporate side of things. She worked alongside award-winning public relations and advertising specialists for accounts such as Bridgestone, Jack Daniels, and Martha White to polish her skills and further develop her network. All the while, her entrepreneurial side wanted to start her own company. In 2010, Haley formed a partnership with a like-minded visibility strategist and launched Apple Road, their own PR venture. If there is such a thing as spare time for a small business owner, Haley spends her time in her kitchen developing her inner foodie and taking road trips.

Nancy Heathman

A traditional artist in a graphic designer’s body, Nancy Heathman has been adapting marketing messages to a visual form for over 10 years. She began her career as part of an in-house creative team in the cigar industry and branched out in 2012 to establish a Nashville-based design agency with her husband, which caters to small businesses and nonprofit organizations.